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The Revenue Leadership Podcast

Kyle Norton, Doug Bell, Jordan Crawford, Cannonball GTM

Welcome to the home of the Revenue Leadership Podcast.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues71SubscribersRead therevenueleadershippodcast.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

My Team Drives 4x Revenue Per AE vs Competitors | Aviv Canaani, CRO @ Datarails

There’s a strain of sales leadership that treats prospecting like a rite of passage. You did it, so they should too. Eat what you kill. Pound the phones. It feels like discipline, but it’s actually nostalgia cosplaying as strategy. Aviv Can...

17 days ago
8
0

The Key AI Decision That Will Shape Your Revenue Org

Every conversation I have with revenue leaders right now circles back to the same question: how do we implement AI in a way that moves the needle fast? In these conversations, I’ve noticed two distinct approaches emerge.

20 days ago
17
0

A Product-Informed Approach for GTM (Usha Iyer: Chief Customer & Growth Officer @ Hivebright)

Revenue leaders love frameworks. MEDDIC, BANT, Challenger, SPICED; we collect them like trading cards and deploy them like cheat codes. But frameworks are pattern-matching tools, and pattern matching fails when the pattern changes.

a month ago
4
1

CRO Life: from a $20B Exit, to a Hyper-Growth AI Org (Michelle Donnelly, CRO @ Crescendo)

“I’ve never been strategic about my career. It’s a weird thing to admit as a CRO.”

2 months ago
8
0

Authors

The writers behind this newsletter.

  • Kyle Norton
  • Doug Bell

    Doug Bell is a SaaS marketing veteran who now serves as a Partner at Chief Outsiders, helping CEOs accelerate growth through AI-enhanced marketing strategies, and is the co-host of the Summit and Signal Podcast and The Cannonball GTM Livestream.

  • Jordan Crawford

    I cannonball

  • Cannonball GTM

    Stay ahead of AI changes with Cannonball's proven framework. While others chase updates, our subscribers turn every AI advancement into marketing precision. Subscribe to adapt effortlessly and launch validated campaigns in 90 minutes.

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