On the Edge by Blueprint
Jordan CrawfordReal-time dispatches from a GTM engineer building with tools that didn't exist six months ago. Free subscribers get the frameworks. Paid subscribers get the build guides. Annual members get the tools.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 32 | Founded | 2 months ago | Last Issue | 6 days ago |
| Active | |||||
Read this Newsletter
edge.blueprintgtm.comLatest Issues
Where AI Go-To-Market Is Headed
Chapters
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00:00 — Intro
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01:00 — Why intent and personalization died
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05:30 — The asymmetry engine
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08:00 — The librarian who only buys in December
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11:00 — Housecall Pro and the vertical data moat
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13:00 — Aligni...
A Claude Code skill for AI audits
The skill that turns a team's chat export, git repos, and an admin key into a CEO deck. Eleven sections. Thirty minutes.
May 17, 2026 · Build log
The $67K Anthropic Bill That Wasn't
May 14, 2026 · Build log
It's a Wednesday afternoon, 2:47 on the clock. I'm at my desk pulling four months of Anthropic billing + usage data for a client, and I'm about to send the CEO a deck that walks him through what his team spent on C...
Your LLM writes 3,000 words. Your CRO reads for 30 seconds.
I built the editorial layer that closes the gap — five questions, an AI-tell lint, and a chart agent that mostly says "no chart." Shipped today.
I asked Claude to write me an exec brief on customer churn. It produced 3,214 words. The recom...
The Only AI Input Your Will Ever Need to Make Your GTM go from WTF to OMG
Pain Segment was never the deepest move. This is.
The Asymmetry Engine
Audience Metrics
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The OG GTM Engineer, I write about actual use cases for AI and GTM with tools you can use Monday. I never write about strategies without tactical tools to implement them.
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