
Real-time dispatches from a GTM engineer building with tools that didn't exist six months ago. Free subscribers get the frameworks. Paid subscribers get the build guides. Annual members get the tools.
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 41 | Founded | 2 months ago | Last Issue | 7 days ago |
| Active | |||||

I scored 1,145 customers by how connected each owner is — board seats, conference stages, podcasts. Not truck count. The list nobody had.
June 7, 2026 · Build log
How they sold, not their résumé — Matt Braley's 8 criteria.
Two account executives. Same title. Same nine years. Same President's Club banner on the LinkedIn header. One of them will crush the role you're hiring for. The other washes out i...
I publish everything I build.
Every pipeline. Every enrichment waterfall. Every government dataset I turn into a list nobody else has. Every time something breaks at 2am and I have to figure out why.
On the Edge by Blueprint is a reader-s...
650 company sites, two markets, zero dollars. Classify first, extract deterministically, pay only for the residue. The build — and the bugs the real data caught.
May 30, 2026 · Build log
Free where it can be. Pennies where it must. A model only on the tail.
You've got a list of company names — tens of thousands of them — and you need a domain for every one. Vendors sell you that for fifty cents a row. On a 100,000-company...
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The writers behind this newsletter.
The OG GTM Engineer, I write about actual use cases for AI and GTM with tools you can use Monday. I never write about strategies without tactical tools to implement them.
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