Real-time dispatches from a GTM engineer building with tools that didn't exist six months ago. Free subscribers get the frameworks. Paid subscribers get the build guides. Annual members get the tools.
| Platform |  | Pricing | Freemium | Publishes | Daily |
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| Issues | 69 | Founded | 4 months ago | Last Issue | 6 days ago |
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edge.blueprintgtm.comLatest Issues
12 rules for zero to one, from 91 calls
Two weeks ago I got on a call with an ERP software firm pivoting to AI — zero customers in the new market. Somebody had titled the meeting "0-1."
I've had some version of that call 91 times — founders with no customers, marketing leads han...
Office Hours June 5th: There Is No Database
The data you need rarely sits in one place you can buy. Find the legal root, chunk the work into waves, and let the agents build the list that doesn't exist.
I ran two builds live on this call, at the same time. One was a tool to find ever...
Stop Guessing Job Titles, Find Every Job Title and Filter Down
A rep had 60 people at a 100,000-person account and couldn't find the buyer. So we pulled every employee its 14 B2B company pages list — 79,601 of them — and scored all 23,369 job titles they use.
A rep I work with was close on a cable ope...
Office Hours June 5th: Live Build of Every Franchise Owner in the USA
Two builds ran on one screen for an hour — every multi-unit franchise operator in America, and a ranked list of brands running the ad a competitor already got fined for. Both started from the same question.
Two people showed up with proble...
Office Hours May 15th: Compete Against No One
Watch now (49 mins) | The best position isn't beating your rivals — it's making sure you don't have any. Differentiation times specialization is how you get to a category of one.
Half the people on this call brought me a different problem....
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Authors
The writers behind this newsletter.
The OG GTM Engineer, I write about actual use cases for AI and GTM with tools you can use Monday. I never write about strategies without tactical tools to implement them.
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