Real-time dispatches from a GTM engineer building with tools that didn't exist six months ago. Free subscribers get the frameworks. Paid subscribers get the build guides. Annual members get the tools.
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Programmatic GTM Playbooks, From a Clay Advisor Since 2020
One company URL in. A hard-data play out. You still write the message.
Every revenue team bought the same AI. So everyone sends the same email — same opener, same "saw you're hiring," same "congrats on the raise."
All AI in Go-To-Market Is Just This
A talk I recorded on camera. Video above. Below is the transcript, lightly cleaned — my words, not a rewrite.
Chapters
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00:00 — The only thing AI is for in go-to-market
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01:03 — Structure and connect all your internal data
*...
I Built a Cheap Channel Finder for Any Market
The rank is computed by code from a rubric — not guessed.
Somewhere there's a post that says there are only twelve real marketing channels.
Wave the Magic Wand First
Well, hello. Good to see you.
There's a line I keep coming back to. William Gibson, early '90s: "The future is already here — it's just not very evenly distributed."
AI is the same. It's here, and it's unevenly amazing. The best place you...
Can you trust what Claude Code is about to do?
It's the one thing you can actually check.
Here's a confession that should probably scare you: most days, I approve work I can't read.
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How this newsletter ranks in the official Substack charts.
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Authors
The writers behind this newsletter.
The OG GTM Engineer, I write about actual use cases for AI and GTM with tools you can use Monday. I never write about strategies without tactical tools to implement them.
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