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On the Edge by Blueprint

Jordan Crawford, Ray Amjad
Hundreds of paid subscribers

Real-time dispatches from a GTM engineer building with tools that didn't exist six months ago. Free subscribers get the frameworks. Paid subscribers get the build guides. Annual members get the tools.

Platform
Substack
PricingFreemiumPublishesDaily
Issues82Founded5 months agoLast Issue10 days ago
Active

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edge.blueprintgtm.com
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Latest Issues

Claude Code Function Hooks

A powerful new primitive for customizing Claude Code.

A note from Jordan: Ray is one of the few people on the edge that I learn from. He has Claude Code course that’s awesome. Follow him on YouTube or here’s his website. Now, over to Ray…

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10 Public Data Sources for Better GTM Enrichment

GPT-6 Astra upgraded Crawford, my AI research agent.

By GPT-6 Astra, with direction from Jordan Crawford.

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1,029 postings in, 25 worth applying to, and 25 companies worth a direct email with no matching posting found. The 28-minute build video is below the line.

New York, Monday September 14, 6pm. Bring a real go-to-market problem, and I build...

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Live in New York City

Do you live in New York City? Monday, September 14, I'm building go-to-market campaigns live in Claude Code, in a room in Manhattan, for whoever brings a real problem. No deck, no prepared talk. The 80 seconds above is the invitation. This...

18 days ago

Work Backwards From the Message

An ex-client came to me recently with a plan. They want to build an outbound brain: connect the CRM, the call recordings, web research, every system that holds a fact about a prospect — and when someone comes in, the brain knows where they...

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Authors

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  • Jordan Crawford

    The OG GTM Engineer, I write about actual use cases for AI and GTM with tools you can use Monday. I never write about strategies without tactical tools to implement them.

  • Ray Amjad

    Teaching agentic engineering | Building agent-first software

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