The Buyer's Lens
Simon DunnWhere Commercial Strategy meets Trading Reality
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 4 | Subscribers | Read | optimaretail.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Fault Lines in the Commercial Operating System
Category Management emerged in the 1990s as an operating discipline for joint supplier and retailer growth. Codified by the classic 8-step process, it sat inside a commercial environment defined by manageable variables and predictable rhyth...
The Art of Subtraction: Why “More Value” Often Means “Less Noise”
We spend a lot of time in commercial training talking about how to add value.
The Optimisation Trap
A Buyer’s Lens perspective
Coming soon
This is The Buyer's Lens.
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Authors
The writers behind this newsletter.
I explore where Commercial strategy meets trading reality. 25+ years in FMCG, including 10 years as a Buyer. Advising leadership teams on decision clarity and the Future of Category.
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